Beginners

How to Profile Your Ideal Reader with (Perfectly Legal) Surveillance

How to Profile Your Ideal Reader with (Perfectly Legal) Surveillance

You’ve heard it countless times.

Know your readers.

That’s the secret to creating a blog that thrives.

But if you’re just starting out, there’s a problem with that advice:

How can you get to know your readers when you don’t have an audience yet?

Maybe you’re at the beginning of your blogging journey, with no traffic and no list. (Or your list is made up of just your mom, dad and cousin.)

Or maybe you haven’t even started your blog yet.

What do you do then?

Well, if you’re like most new bloggers, you make assumptions. You guess.

“That blogger tripled his list by jumping on Instagram. Think I should try it, too.

“But wait — my blog audience is mainly women, so maybe Pinterest would be a better choice.”

That kind of guessing is like throwing darts blindfolded and hoping you hit the bull’s eye.

Sometimes it works. Usually, it doesn’t.

Fortunately, there’s another way…
More

Why Your Blog Needs a Tagline (and How to Create the Perfect One)

Why Your Blog Needs a Tagline (and How to Create the Perfect One)

Does your blog attract embarrassingly few readers?

And do you struggle to convert any of them into loyal subscribers?

The fact is, even if your content rocks, you could still be driving people away by neglecting one simple thing.

If a key element on your blog is either inadequate — or missing entirely —  visitors could feel confused and leave.

It may stop people who find your site with a search from clicking through and checking you out, too.

I’ve been reviewing scads of blogs lately, helping writers set them up to earn better, and I’ve found that one blog element is a consistent problem.

The tagline.
More

7 Warning Signs Your Free WordPress Theme is Sabotaging Your Blog

7 Warning Signs Your Free WordPress Theme is Sabotaging Your Blog

You know exactly how it happened.

When you set up your blog, you installed a free WordPress theme and told yourself it was “just until you have a few readers.”

You had every intention of upgrading to a premium theme down the line.

But months or even years later, you’re still cruising along on a freebie theme.

Of course, upgrading it is still on your to-do list, but you have so many other things to do.

So it never gets done.

Even though you may not realize it, your free theme could be costing you big time.

But how can you find out for sure?

Read on…
More

An Open Letter to Bloggers Struggling to Get More Traffic

An Open Letter to Bloggers Struggling to Get More Traffic

It hurts me to write this.

For years, I’ve been “the traffic guy.” Not only because I’m good at getting it, but because it’s the question on the top of every blogger’s mind:

“How do I get more traffic to my blog?”

To some degree, this entire site is an answer to that question. You’ll learn more about getting blog traffic here than maybe anywhere else on the web.

But there’s one giant problem…

It’s the wrong question.

And I’ve known it for years.

And I’ve said nothing.

Not because I’m an asshole (well, maybe). No, the real reason is I felt like we were serving the needs of the market. People wanted to know how to get more traffic, so we created courses teaching them how.
More

How to Build Relationships with Popular Bloggers (Even If It Scares You Silly)

How to Build Relationships with Popular Bloggers (Even If It Scares You Silly)

You know you’re supposed to be reaching out to popular bloggers.

After all, without help, how will you compete with the Internet’s 150 million other blogs?

Popular bloggers already have large audiences. They can introduce your content to thousands of readers you’d never otherwise reach. They can introduce you to other powerful people online.

But something has been holding you back.

Every time you think of reaching out, it kicks in …

The fear of rejection.

“Why would famous bloggers pay any attention to me?”

“They’ll know I’m a newbie and scoff in disgust!”

Don’t worry – these feelings are common. It’s freaking awkward to throw yourself in a total stranger’s face and ask them to help you.

Fortunately, though, there is a way to befriend influencers and get them to promote your work without straying too far from your comfort zone.

In fact, if you do it right, outreach can easily feel less scary, more natural, and even invigorating.

Let’s find out how…

More