Only fools depend on educational content to grow their audience.
There. I said it.
What about all the huge sites like WebMD and Moz getting millions of visitors through publishing educational content?
What about all the blog, podcast and video heavyweights who say publishing educational content is key to building a presence online?
And for that matter, what about this blog post? Isn’t this educational content? Aren’t I being a bit of a hypocrite?
All fair questions. In the next few minutes, I’ll answer all of them.
For now though, let me pose another question:
If you’re a beginner, and you’re starting from scratch, what’s the best way to build an audience in 2014?
Ask a dozen popular bloggers that question, and at least half of them will tell you to publish great content. I would be one of them.
It’s a useless answer. Here’s why:
Nobody truly knows what great content is. Not even me.
Let me explain. More