Authority

The Surprisingly Simple Secret to Knowing What Your Readers Want

The Surprisingly Simple Secret to Knowing What Your Readers Want

Does this sound familiar?

You spend hours brainstorming irresistible topics for your blog – then the resulting posts get totally ignored.

Another time, you throw out some random idea that popped into your head – and the comments go wild.

Or how about this…

You bust your butt creating an awesome freebie to attract email subscribers, but when you put it out into the world… crickets.

Let’s face it: You’re no mind reader.

But if you’re wondering what topics your readers are longing for you to write about, what freebie would attract subscribers in droves, or what product readers would beg you to buy, there is a way.

And it’s so obvious, you’ll wonder why you didn’t think of it sooner.
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Why Educating Readers Is No Longer Enough (and How to Really Build an Audience in 2014)

Why Educating Readers Is No Longer Enough (and How to Really Build an Audience in 2014)

Only fools depend on educational content to grow their audience.

There. I said it.

But…

What about all the huge sites like WebMD and Moz getting millions of visitors through publishing educational content?

What about all the blog, podcast and video heavyweights who say publishing educational content is key to building a presence online?

And for that matter, what about this blog post? Isn’t this educational content? Aren’t I being a bit of a hypocrite?

All fair questions. In the next few minutes, I’ll answer all of them.

For now though, let me pose another question:

If you’re a beginner, and you’re starting from scratch, what’s the best way to build an audience in 2014?

Ask a dozen popular bloggers that question, and at least half of them will tell you to publish great content. I would be one of them.

The problem?

It’s a useless answer. Here’s why:

Nobody truly knows what great content is. Not even me.

Let me explain. More

13 Authority Hacks That Give You Instant Expert Status Online

13 Authority Hacks That Give You Instant Expert Status Online

He falls to one knee, gripping his chest. Like a brush fire, the news spreads through the crowd, causing confusion and fear.

Then three words are spoken – and panic is replaced by calm.

“I’m a doctor.”

The crowd parts to give the obvious expert space to work, ready and willing to follow instructions from the one person in the room who seems to know what to do.

This is the power of authority. It attracts attention, communicates credibility, and inspires action.

And as a blogger, you need it now more than ever.

You’re not trying to get attention in a room of 100; you’re clawing for attention in a room of 10,000,000. Every day, people are bombarded with dozens of new emails, hundreds of social media updates, countless videos and an endless stream of podcasts to consume.

It’s a noisy world. Without authority, your voice is a whisper, almost impossible to hear over everyone else. But as a recognized expert, you don’t have to shout, because people come to you. They seek you out, join your world, and consume everything you have to offer.

It’s good to have authority.

Yet how do you get it? How do you go from being just another blogger to becoming one of the obvious authorities?

Though it might seem like a mystery, it’s actually a science. If you know the right shortcuts, you can set off a psychological chain reaction that positions you as the respected source in your field.
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