16 Ways to Caffeinate Your Content and Give Your Audience a Buzz

16 Ways to Caffeinate Your Content and Give Your Audience a Buzz

You dream of connecting with a powerfully engaged audience.

Readers who are excited by what you write – and show it.

But so far, the reaction to your content has been underwhelming.

And you start to wonder:

Is your writing having an impact at all?

You’re not alone. Most bloggers struggle to get a reaction from their audiences.

Because the disturbing truth is that most blog readers are barely conscious.

After all, when did you last hear someone say:

“Man, I’m so pumped right now I could sit down and read a blog post.”

Never, right?

Readers are seeking someone to snap them out of their stupor.

And if your blog can’t do that, they’ll simply sleepwalk to the next.

Why It’s Essential Your Content Gives Readers a Buzz

You should know this already:

The best content makes readers take action.

Not to simply read along and nod, but to get up and actually do something.

But have you ever wondered what state they need to be in to convert intention into action?

Mildly curious? Quietly contemplative? Blissfully relaxed?

Of course not.

They need to be powerfully energized.

Because taking action requires energy.

It’s your job as a writer to not only point your readers in the right direction, but to give them the energy they need to get moving.

So your writing should be like a dose of liquid caffeine pumped straight into the reader’s arm.

Here are 16 different ways to get your readers buzzing.

#1 Hit them with a question.

Imagine the scene.

You’re back in high school – in your least favorite class.

You’ve bagged a seat at the back of the room but your mind is elsewhere.

You’re daydreaming about cute girls. Or hot guys. Or even just the lunch menu.

But then you hear your name (perhaps for the second time) and realize with horror the teacher is asking you a question.

Yes you. Everyone is staring. You’re surrounded by smirking faces.

She repeats the question. And your mind races for an answer…

This is a great device for writers too.

Ask your readers questions that force them to think.

  • What’s your number-one goal as a blogger?
  • Who’s your ideal reader?
  • What sets you apart from the competition?

Posing questions in your writing makes readers sit up straight in their chairs, forget the distractions, and engage their brains.

#2 Pump up the volume.

If you absolutely, positively need to get someone’s attention, what do you do?

You shout, right?

You scream. You yell. You holler.

“Look out!” “Hey you!” “Help!”

And if you’ve ever been shouted at (even if only by your mom) you’ll know the effect it has.

It’s like an electricity bolt.

And while “serious authors” might frown upon it, as a blogger it’s okay to shout at your readers every once in a while. As long as it comes from a positive place.

NO MORE EXCUSES!

YOU’RE NOT BROKEN!

STOP CHECKING FACEBOOK!

Of course, as in real life, you must use it sparingly, otherwise it loses its power.

But used occasionally, there’s nothing like turning the volume up to 11 to raise your reader’s heart rate.

#3 Lower your voice to a whisper.

Imagine you’re at a party that’s in full swing.

Dozens of conversations intermingle. You have to speak loudly to be heard.

You want to share a private joke with your partner, so you lower your voice and whisper.

And what happens, even amid all the chatter? People hear you.

That’s because a whisper cuts through the noise. Ears prick up. Brains tune in.

A whisper is laden with the promise of secrets, gossip, perhaps even scandal. The thrill of being in the inner circle.

When people hear a whisper, they lean in – which is exactly the reaction you want to get as a writer.

So try striking a conspiratorial tone.

Make the reader feel that what you have to say is for their ears only:

  • “I probably shouldn’t be telling you this but…”
  • “I’ve never shared this with anyone before…”
  • “Want to know a secret?”

And if you doubt the invigorating power of gossip, just go and check out a few celebrity blogs.

#4 Plant a time bomb.

In screenwriting it’s called the Ticking Clock.

It’s the catastrophic event that will occur if the hero isn’t quick or clever enough – a bomb, or a nuclear meltdown or death from a dwindling oxygen supply.

Or simply getting to the church on time before she marries the other guy.

And even though we know everything will turn out alright, our hearts are still in our throats until we know for sure.

As a writer you can use urgency to create the same effect.

Describe the negative event on the reader’s horizon if they don’t take immediate action.

Tell them what will soon happen if they don’t change their eating habits, don’t start saving money or keep delaying that difficult chat with their spouse.

Because when the reader is convinced that every second counts, it puts them in a heightened state where action becomes almost inevitable.

#5 Leave a trail of Reese’s Pieces.

You know how some writers make you wait for the valuable stuff?

You can get halfway through their latest content and still not have learned anything new.

It’s like having to nibble at an entree for an hour before finally being served the main course.

And it’s tiresome. It’s more likely to piss you off than perk you up.

So when you write, make sure there’s a valuable nugget of information every few paragraphs.

A useful tip. A pithy quote. A valuable insight.

Keep the treats coming and your readers won’t be able to stop. As soon as they’ve polished off one, they’ll be thinking of the next.

That’s why list posts work so well. They’re a neatly-arranged trail of content goodness, just waiting to be popped into the reader’s brain.

And by the time they reach the end of your post they’ll be buzzing on the sugar rush and raring to go.

#6 Startle them with loud noises.

Sometimes you don’t even need loud words to shock someone into alertness. A noise works just as well.

“Boom!” “Bang!” “Crash!” “Pop!” “Pow!”

All of these words make specific sounds in the reader’s head.

So use words that evoke noises to jolt your reader out of their fog.

A recent post here on Smart Blogger used this technique to good effect:

But you follow the link and… BAM! You can hardly read the content because the text is so tiny and you’re forced to pinch and zoom to find your way around.

For more ideas check out this list of 101 Onomatopoeia Examples.

#7 Make ’em laugh.

Laughter releases endorphins – the brain’s pleasure chemical.

Get enough endorphins swimming around in your head and you’ll experience the so-called “euphoric high.”

Wouldn’t you love your content to leave your readers floating on cloud nine?

Then use humor to give your writing a pleasure boost.

Exaggerate for comic effect. Speak if something preposterous were true. Attempt the impossible.

See how Marc Ensign uses a ridiculous premise (reviewing a book he hasn’t actually read) to make a serious point here.

Being funny is tough, but so little online content even attempts to raise a smile that the simplest comic device will have the average reader buzzing.

#8 Get medieval on their asses.

The English language has a rich history.

The Anglo-Saxons spoke Old English, with its Germanic roots, which was later influenced by the Latin languages, in particular French.

The result is that the average English speaker is spoiled for word choice.

But the pragmatic writer, seeking to connect not impress, would be wise to note that the more earthy, guttural words from Anglo-Saxon often have more impact.

Author Corrine Jackson explains it like this: the Anglo-Saxon versions tend to be short, blunt, concrete, feeling words, whereas the Latinate equivalents are often longer, more elevated, more abstract, thinking words:

  • chew  vs. masticate
  • eat  vs. consume
  • friendly  vs. amicable
  • meet  vs. encounter
  • use  vs. utilize

Anglo-Saxon-style plain speaking will ensure that your reader is right there in the moment with you, not drifting off in a sea of polysyllabic abstraction.

(See Wikipedia’s List of English words of Anglo-Saxon origin for more examples.)

#9 Tell a dramatic story.

What’s one of the highest compliments that you can give a story?

That it’s gripping, right?

A gripping story literally has you balanced on the edge of your seat.

Isn’t that how you want your audience when they’re reading your content?

Teetering on the edges of their seats, faces practically pressed up against the screen, as they devour your work line by line.

So tell a dramatic story.

Brian Clark did it here.

Jon did it here.

Of course, not all of us have had such extreme events in our lives, but drama can be found in the smallest of moments.

All that drama requires is that the stakes are high and the outcome uncertain.

But it doesn’t need to be a matter of life and death. It could be success and failure in the balance. Or pride and humiliation.

However it’s created, drama raises the pulse rate like chugging down a can of Red Bull.

#10 Use staccato sentences.

Sit. Your. Ass. Down.

Pick. Up. That. Pen.

Write. The. Damn. Post.

Get the point?

#11 Wow them with rare knowledge.

Who doesn’t love surprising facts like these?

  • Elephants are terrified of bees and have a special vocalisation for: “Run away; the bees are angry.”
  • Bolivia’s largest prison has a society within itself and no guards inside the walls. Inmates elect their own leaders, make their own laws, get jobs and can even live with their families.
  • Koko, the Gorilla who was taught sign language, once lied to her trainers by blaming a kitten for tearing a sink out of the wall.

Using little-known facts and data gives your readers the thrill of knowing something others don’t.

Of course, surprising facts relating to your blog topic can be hard to find, so you may need to conduct your own research, or talk to someone who has insider knowledge. But the effort is usually repaid.

An easier way is to reveal a surprising fact closer to home.

Like did you know that Jon used to be a video game designer?

Or that Smart Blogger had over 13,000 subscribers before it published a single post?

Quoting relevant facts and figures can leave your readers wide-eyed and buzzing with fresh knowledge.

#12 Give them an exhilarating ride.

It’s no coincidence that thrill-seeking goes hand in hand with speed.

Motor racing, zip lining, base jumping. All rely on one thing – going fast.

If you can create a sense of velocity with your writing, readers will finish your content with their hearts pounding.

But how can you achieve that with mere words?

Take your reader on a whirlwind tour of a large topic.

Or give them a long list of short points (like this one) that’s easy to consume at high speed.

Or publish a post that uses catchy subheads, compact paragraphs and tight copy to create a greased chute, carrying the reader from opening to conclusion like a rocket.

However you achieve it, if you can satisfy your reader’s need for speed, they’ll get a buzz they’ll want to experience again and again.

#13 Tell it like it is.

It could be a display of tough love from a close friend. Or an unexpected discovery that shows the world in a brave new light. But the unvarnished truth snaps you awake like an unplanned ice bucket challenge.

It isn’t called a wake-up call for nothing – dozing is difficult when the scales have been scraped from your eyes.

And sometimes as a writer you have a responsibility to start those difficult conversations with your audience.

So don’t be afraid to tell your reader some hard truths.

For instance, Jon doesn’t pull any punches here, telling readers if they’re serious about blogging they should quit their jobs.

Even if readers disagree (which a number did) you can be certain that nobody snoozed their way through this one.

#14 Be an un-hypnotist.

Have you ever heard a hypnotist at work?

Or listened to a self-hypnosis CD or MP3?

The skilled hypnotist uses artfully vague language to induce a trance and make deliberately non-specific suggestions:

…and as you go deeper, you may become aware of certain thoughts or feelings, and whether it’s now or later you might begin to notice that these thoughts and feelings start to fade into the background as you go deeper still…

Of course as a writer you want to create the opposite of a passive trance – so use the opposite of hypnotic language.

Use vivid words and concrete concepts. Make your meaning crystal clear.

Make your reader’s imagination pop with bright images and precise ideas, and their brain will buzz with possibilities.

#15 Keep changing the scenery.

Imagine yourself on a long train journey.

Hour upon hour of unchanging landscape.

Makes you feel sleepy, doesn’t it?

Then imagine a journey where the scenery is constantly changing. Forests are followed by lakes that are followed by mountains.

You’d be glued to the window, not wanting to miss whatever’s coming next.

As a writer you can learn from this by giving your content a varied landscape.

Intersperse short sentences and paragraphs with longer ones.

Use bold, italics, blockquotes and subheads to add variety.

Use visual content – not just stock photos but screenshots, diagrams, even embedded videos.

Keep the landscape of your blog post varied and your reader will remain invigorated until the end of the journey.

#16 Scare the crap out of them.

It’s 3 a.m. Moments ago you were fast asleep, but something just woke you up.

Was that a noise outside? Or did you dream it?

There it is again! Is someone inside the house?

In a second or two you’ve gone from deeply asleep to highly alert, your heart pounding.

Nothing snaps us awake quite as much as fear. We’re hard-wired to fight or take flight. And both of those responses require us to be fully awake and alert.

So use your content to channel your readers’ darkest fears.

Artists fear they’ll never find an audience for their work.

Entrepreneurs fear that their big idea will be a catastrophic failure.

Parents fear that their kids will go off the rails and end up in jail.

What do your readers fear above all else?

Tap into that and you’ll create the same effect as a trayful of double espressos.

How Will You Give Your Readers the Buzz They Crave?

When you imagine someone engaging with your content, what do you see?

A wide-eyed reader relishing every sentence and reacting, beat-for-beat, to each new idea?

Or a blank-eyed automaton plodding through your words with barely a flicker of emotion?

The truth is, if you want the eager reader, not the emotionless robot, you need to earn it.

Showing the reader the right direction is not enough. You also must give them a boost of energy to take those important first steps.

Review these 16 ways to caffeinate your content and decide which ones you’ll use to pep up your next post.

Because if you can give your readers a buzz when other bloggers leave them flat, they’ll be queuing round the block for the next fix.

About the Author: Glen Long is the managing editor of Smart Blogger. He’s also the co-creator of Jon Morrow’s brand new, completely revised and totally amazing GuestBlogging Certification Program. Say hi on Google+ or Twitter.

72 Comments

  1. Kevin Duncan
    Sep 25, 2014 @ 11:26:22

    Hi Glen,

    Always love it when you contribute a post to BBT!

    “The best content makes readers take action” is great advice, and one I need to remember myself sometimes. I spend so much time teaching (or making readers chuckle), I sometimes forget to make them take action.

    I like your tips, especially the M&M one. “So when you write, make sure there’s a valuable nugget of information every few paragraphs.” Amen, amen.

    Great work, Glen. I’ll be Tweeting this shortly!

    – Kevin

    • Glen Long
      Sep 25, 2014 @ 11:57:48

      Thanks Kevin! I do appreciate all the support you give our work. 🙂

  2. Elke Feuer
    Sep 25, 2014 @ 11:37:11

    Hey Glen,

    I’m AWAKE! 🙂

    Thanks for these suggestions. I can’t wait to try them out. Thanks!

    • Glen Long
      Sep 25, 2014 @ 11:58:28

      Hey Elke. Glad to have woken you up. 🙂 Good luck putting some of these into practice. Cheers, Glen.

  3. LuAnn Braley
    Sep 25, 2014 @ 11:38:24

    So true! I subscribe to a lot of ‘mom blogs’ and some are very, very good. The writing is done well and they give useful information. Other, while the writing may still be good, the content is more “my baby has colic” (which does suck) and “my dog has fleas” and more me, me, me. Major tune out, turn off.

    • Glen Long
      Sep 25, 2014 @ 12:00:14

      Hi LuAnn,

      Yes it’s almost always better to put the focus on the reader rather than the writer.

      Too much “I/me” and too little “you” is a turn-off for most readers even if they’re not conscious of it.

      P.S. Thanks for stopping by. 🙂

      Cheers,

      Glen.

  4. Amandah
    Sep 25, 2014 @ 11:40:27

    Nice post!

    Regarding #5 Leave a trail of M&Ms:

    How about a trail of Reese’s Pieces? It worked for Elliot in E.T. 🙂 At the time of the film, the head honchos couldn’t see of the value of having M&Ms in the film. And that’s what it’s about… providing valuable content that your audience wants and needs to help them solve (fill in the blank).

    By the way, sales of Reese’s Pieces soared after being featured in E.T.

    • Glen Long
      Sep 25, 2014 @ 12:02:53

      Hi Amandah!

      Yes of course. It’s Reese’s Pieces! I was mis-remembering the scene. You know what – I’m going to change it. 🙂

      Cheers,

      Glen.

  5. Sonia Thompson
    Sep 25, 2014 @ 11:45:17

    So many things I love about this post, but I think my favorite is your use of sub-heads.

    They’re fun, descriptive, and foster curiosity all at the same time (and promotes reading rather than skimming). Gonna keep working to make mine consistently do the same!

    • Glen Long
      Sep 25, 2014 @ 12:04:57

      Thanks Sonia! Yes I do have fun choosing subheads. 🙂

  6. Linda Aksomitis
    Sep 25, 2014 @ 11:45:59

    Love this post, Glen! These are all very concrete suggestions with great examples that will be useful for the students I teach in my courses on writing and publishing on the Web. I’m off to share the link right now–and will be waiting for the next great post.

    • Glen Long
      Sep 25, 2014 @ 12:06:11

      Thanks Linda. Glad you found it useful! And I’m delighted to hear you’ll be showing it to your students. Hope they find it useful too. Cheers, Glen.

  7. Nasreen Hosein
    Sep 25, 2014 @ 11:46:27

    Hi there!

    I loved this post but was curious about it’s format. Are you writing in one-liners instead of paragraphs as a style preference or because you’re illustrating the way to keep reader attention?

    • Glen Long
      Sep 25, 2014 @ 12:08:10

      Hi Nasreen! There are a few multi-sentence paragraphs in there but I admit not many. It’s partly personal style and partly trying to keep it a breezy read. Did I go too far – did you find it distracting? Cheers, Glen.

  8. Jesse
    Sep 25, 2014 @ 11:52:07

    Great suggestions on elevating their engagement, especially when a great percentage of blog reading happens during work, distilling a better reading experience is key.

    Lured in by the headline, then also by incorporating your suggestions into the subhead can provide an even deeper effect.

    • Glen Long
      Sep 25, 2014 @ 12:08:49

      Thanks Jesse! I’ll be honest – the headline was Jon’s, but the rest is all me. 🙂

  9. Jayleen Zotti
    Sep 25, 2014 @ 11:59:42

    I enjoyed this article and hope to incorporate some of these ideas into my posts! I’ve used #1, #6, and hopefully, #7 here and there;0) Thank you for the excellent ideas!

    • Glen Long
      Sep 25, 2014 @ 12:09:33

      Great! Glad you’ve already picked a few ideas to try. Thanks for taking the time to leave a comment. Cheers, Glen.

  10. Allyson Stroschein
    Sep 25, 2014 @ 12:16:43

    Very cool title, Glen (and article). When I took Guest Blogging you told me not to get too clever with my titles, and you were right. This title is the right balance of clever… 😉

    • Glen Long
      Sep 25, 2014 @ 12:53:06

      Thanks Allyson. Jon suggested the headline so that one comes down from above. 🙂 I think you can be clever, as long as the cleverness doesn’t obscure the meaning. Glad you liked the article too! Cheers, Glen.

  11. Zarayna
    Sep 25, 2014 @ 12:34:59

    Hi Glen,
    You and your polysyllabic abstractions. You sure know how to impress a girl! Seriously, lovely, useful advice expertly delivered – thank you. (I won’t witter on for fear of boring you to sleep).
    Kindest regards.

    • Glen Long
      Sep 25, 2014 @ 12:54:38

      Thanks Zarayna. Yes, I allowed myself one over-verbose flourish – and that was it. 🙂 Thanks for letting me know you enjoyed the post! Cheers, Glen.

  12. Youpele
    Sep 25, 2014 @ 12:55:25

    I am shocked and inspired by this post. I found this totally immersing content. The 16 tips are pretty awesome and helpful. When you posting again?!

    • Glen Long
      Sep 25, 2014 @ 16:55:43

      Hey Youpele.

      Thanks for the enthusiastic response! I’ll probably post again in a few weeks but you can find a few more bits of my writing here:

      //smartblogger.com/author/glen-long/

      Cheers,

      Glen.

  13. frank
    Sep 25, 2014 @ 12:59:33

    awesome ideas glen.
    Love everything about this post.
    * DROP THAT PHONE NOW AND PICK UP YOUR PEN* I love it when you said *yell* and #10 Use staccato sentences. sharing this on facebook now!
    so glen, you. are.awesome

    • Glen Long
      Sep 25, 2014 @ 16:56:26

      What a nice comment – thanks Frank! Glad you like staccato sentences – almost didn’t put that one in. 🙂

  14. Lisa
    Sep 25, 2014 @ 13:10:06

    Hi Glen, I always love BBT articles. Not just for the content, but because the writing is always so good. Love this piece. Very inspiring. And now. Back to the article I’m working on. I think I might add some shouting. Thank you:)

    • Glen Long
      Sep 25, 2014 @ 16:58:08

      Thanks Lisa. That’s so kind. It’s great when people notice the effort we put into our posts. 🙂

  15. Ngobesing Suh RomanusA
    Sep 25, 2014 @ 13:43:00

    A hypnotic post. Everything makes sense. I am taking action right away. Hope Glen peeps to see how well I put this great lesson to practice. You are a guru; and I’ll be like you. Bravo for excellent work.

    • Glen Long
      Sep 25, 2014 @ 17:00:07

      Hi Ngobesing.

      So – I managed to hypnotise you then! Kind words indeed.

      Jon’s the real guru. I’m a kind of guru in training. 🙂

      Thanks again,

      Glen.

  16. Christina @ Wayward Wanderers
    Sep 25, 2014 @ 14:01:22

    You are becoming my new favorite read!
    Can. Not. Wait. To. Read. More.

    • Glen Long
      Sep 25, 2014 @ 17:00:56

      Thank. You. That’s. Awesome. To. Hear. 🙂

  17. Karen Cioffi
    Sep 25, 2014 @ 14:10:42

    Thanks for these great blogging tips, Glen. I so agree with #5. It’s not just in some blog posts; I’ve been on webinars that do the same thing – fluff, fluff, and more fluff to get to a little useable content.

    • Glen Long
      Sep 25, 2014 @ 17:02:27

      Thanks Karen. Yes – a little “sizzle” helps whet the appetite but sooner or later you need to deliver the goods (or at least some of them!) Cheers, Glen.

  18. Krithika Rangarajan
    Sep 25, 2014 @ 14:12:08

    Hey Glen

    You had me at Reese’s! 😉

    BRILLIANTTTT!

    Kit

    • Glen Long
      Sep 25, 2014 @ 17:04:43

      Hi Krithika. Absolutely! Gotta love peanut butter. 🙂 Cheers, Glen.

  19. Godwin Adams
    Sep 25, 2014 @ 17:25:03

    Hey Glen,

    This is absolutely one of the best posts on BBT that addresses the issue of giving our audience a buzz. And guess what? You did justice to it.

    The headline is superb, and my favourite section is the use of a whisper and the dropping of time bomb.

    Yea I must admit, you really gave me a buzz.

    • Glen Long
      Sep 26, 2014 @ 05:10:00

      Hi Godwin. Glad you enjoyed the post. 🙂 Happy to hear I gave you a buzz! Cheers, Glen.

  20. Jackie Moleski
    Sep 25, 2014 @ 17:43:33

    You’re first point didn’t make me very happy. I was the kid who LIKED school, except for the bullies who picked on me. And I’m so SICK and TIRED of the anti-education attitude in this country. I have a college degree and I’m proud and I’m not going to go in the closet because of bullies like you.
    But I kept reading, thinking, OK, well, maybe I can learn something anyway.
    Until I got to point 8. It isn’t “Latin” languages – it’s ROMANCE Languages. Spanish, French, and Italian are ROMANCE languages. Any linguist can tell you that. If you don’t believe me LOOK IT UP!!!
    Now, I also don’t believe in dumbing down your content. If you treat your readers as the smart, intelligent people they are, instead of like they are stupid idiots who only understand words with one or two syllables – you’re insulting them.
    And I’m wasting my time reading your blog.
    So no – I didn’t finish reading it.

    • Glen Long
      Sep 25, 2014 @ 18:08:55

      Hey Jackie,

      I liked school too! I was head boy and everything. I certainly didn’t mean the point to be anti-education. I’m actually saying that asking questions is a good idea.

      Anyway, I’m sorry the post so upset you.

      Cheers,

      Glen.

      P.S. Wikipedia says Romance and Latin languages are both acceptable terms – and if it’s on Wikipedia it’s got to be true, right? 😉

    • Zarayna
      Sep 25, 2014 @ 18:24:49

      Hi Jackie, I am a completely uneducated, pleb but I wonder if I might make some observations? I have a feeling that Glen is a writer of intelligence and of deep insights but is attempting to provide helpful tips for those of us who are trying to get noticed amidst myriad blogs in a highly competitive and commercial world. And I think he succeeded admirably without insulting the language or compromising grammar. I think it was Orwell who recommended using the simplest of words to convey meaning and one couldn’t disagree with him. Perhaps I am intrinsically dumb but I thoroughly enjoyed Glen’s efforts and appreciate their utility so I do hope you might reconsider your views and look more kindly upon we lesser mortals who are struggling along life’s highway, but reasonably happily. Please accept my kind regards.

  21. Paul Back
    Sep 25, 2014 @ 18:06:15

    Hey Glen

    If your goal was for people to take action from your post, then you succeeded.

    I am goin to use 2-3 of these in a guest post I’m writing right now.

    Pretty excited to see how it effects the current edit of my post.

    P.S I always love to see your work

    Paul

    • Glen Long
      Sep 25, 2014 @ 18:10:31

      Hey Paul,

      Nice to see another friendly face. 🙂 Glad you’re going to use a few of these tips. Let us know how you get on!

      Cheers,

      Glen.

  22. Jake Parent
    Sep 25, 2014 @ 18:52:37

    Glen,

    Great tips, of course. But I loved the writing even more. Was in need of a good laugh and got one.

    Thanks!

    Jake

    • Glen Long
      Sep 26, 2014 @ 05:10:38

      Thanks Jake. Great to see you on the blog and thanks for the shares too! Cheers, Glen.

  23. Maritza
    Sep 25, 2014 @ 19:07:02

    I think I’m going to “say it like it is” as I “scare the crap out of them”! LOL! Thank you for all these tips Glen. Helpful as I write my first guest post… Wish me luck!!

    • Glen Long
      Sep 26, 2014 @ 05:11:16

      Glad to hear it Mariza. Best of luck with your first guest post! Cheers, Glen.

  24. Nisha Pandey
    Sep 26, 2014 @ 06:27:29

    Hi Glen,

    Amazing post indeed! Engaging our audience is must for growth of our blog.

    All 16 points are amazing and really helpful to buzz our content. Specially the #1 “Questioning” and #9 “telling the dramatic” story” can really buzz the content and engage the readers.

    I have learned lot of things here. Thanks for sharing these helpful tips.

    Have a great weekend ahead!

    • Glen Long
      Sep 29, 2014 @ 06:25:39

      Hi Nisha,

      Many thanks for stopping by. I’m glad you liked those two points in particular. Hope you had a great weekend too!

      Cheers,

      Glen.

  25. venkatesh i khajjidoni
    Sep 26, 2014 @ 07:15:17

    Hey glen,
    Best tips and suggestions on writing posts.you really expose good tricks to woo readers.I try these methods in my blog.thank you for great post.

    • Glen Long
      Sep 29, 2014 @ 06:26:12

      And thank you for your comment Venkatesh. 🙂

  26. Andrew M. Warner
    Sep 26, 2014 @ 08:17:29

    Glen,

    This was an awesome post that you wrote here. You certainly gained what you set out to achieve with me, in my books. Created content that not only gave me a buzz, kept me glued to my seat but also visualize certain things with the great imagery you described.

    Anyway, I love the first point. I learned that from following this blog and really reading how alot of the posts start and truly the effectiveness that the right question has. When you ask the right questions, you truly can get the readers more engaged and focused on the content.

    Point #5 is worth noting because I myself don’t like it when I have to wait for the writer to get to the point … or the valuable nuggets of information. Your advice on that is correct in that each paragraph or so should have valuable nuggets in them because readers won’t really appreciate being led along without result.

    Last point I want to make is I completely love point 15 and I actually stared to do this more and more. Including screenshots and charts in my content. It does help change up the scenery and make things more interesting … and is a pleasant change from walls of content.

    Thanks for this awesome post here, Glen. It really inspired me, as do the majority of the posts I read on this site.

    Hope you have an awesome weekend.

    – Andrew

    • Glen Long
      Sep 29, 2014 @ 06:29:09

      Hi Andrew,

      Thanks for your comments. Yes, using questions is such a great device. It’s all too easy to think of writing a blog post as a one-way process, i.e. just giving people information, but of course you ask for information from the reader too. They may even answer your question in the comments! 🙂

      Cheers,

      Glen.

  27. Ion Doaga
    Sep 26, 2014 @ 14:15:40

    The list is good, but what makes this post great is angle you take. Is the way you approach the reader. Caffein and writing. Two different things and you still found a way to use the effect of caffein has on the human brain and the sleepy state of the people we write to.

    Ahhh!!! Would love to master that skill more often. Learn how to use analogies and the topic in my posts.

    • Glen Long
      Sep 29, 2014 @ 06:30:11

      Hi Ion,

      Thanks for visiting the blog and leaving your comment. Jon came up with the angle – it’s a great metaphor isn’t it? As for mastery – that just takes practice. 🙂

      Cheers,

      Glen.

  28. Bhargav
    Sep 26, 2014 @ 17:06:33

    Hey Glen,

    These are some of the best content curation tips I have ever read on any blog. Asking the readers questions, and writing your blog posts like if you are talking to them directly can certainly bring a twist in your posts and create a buzz among the audience. Thanks a lot for sharing these tips anyways 🙂

    Cheers!

    • Glen Long
      Oct 12, 2014 @ 12:07:06

      Hi Bhargav,

      Glad you liked the tips. Good luck creating a buzz for your readers! 🙂

      Cheers,

      Glen.

  29. Ryan Biddulph
    Sep 27, 2014 @ 00:57:15

    Hi Glen,

    5 and 9 are my absolute faves. So much goodness in these 2.

    The way I see it, I craft a big old cake each time I publish a post. I may be simply leaving a trail of sweets along the way but I feel bringing it each time I publish a post, an eBook or a comment sets a precedent for me t stick to, to keep my brand intact.

    It’s not a pressure thing at all. I do my best, each time out, to make the greatest impact.

    Some bloggers hold back. Fizz goes out. Others bring it every few posts. Some flatness, some fizz. Others go all out each post, doing their best to jam pack value, and use, and purpose, into all they do. This crowd hones their skills and develops their craft to create some seriously caffeinated work.

    I’m big into putting in the time. Publish thorough posts – like this – and publish eBooks, and products, and videos, and programs, and you can’t help but gain readers.

    It really is a sowing and reaping thing.

    Successful bloggers put in the time and you better believe that they are richly rewarded for putting in the time, on a daily basis, to create something truly worthy.

    Smart post Greg!

    Tweeting soon.

    Ryan

    • Glen Long
      Sep 29, 2014 @ 06:33:55

      Hi Ryan,

      I love the idea of a blog post being like a great big cake. 🙂

      I think in truth the reason that some bloggers make us wade through a lot of content before getting to the good stuff is that they don’t have enough good stuff in the first place.

      That’s why I totally agree with you about putting in the time to make sure you have enough for a whole “cake”.

      Thanks for your comment.

      Cheers,

      Glen.

  30. Kostas Chiotis
    Sep 29, 2014 @ 12:42:00

    Hi Glen, you have shared some great tips here. I’ve had considerable success with asking readers a question, but I am intrigued by giving them a scare too – that is something I will be trying out.

    • Glen Long
      Oct 12, 2014 @ 12:08:07

      Hi Kostas,

      Thanks for stopping by! Yes, fear is a powerful motivator. Let us know how you get on with using it in your writing.

      Cheers,

      Glen.

  31. Lynn Hauka
    Sep 29, 2014 @ 14:13:38

    Hi Glen,

    You know from the forums I love this post but wanted to say so publicly!

    More caffeine than the dark roast in my coffee cup.

    The only problem is having to choose from among these. I want to use them all, all at once!

    • Glen Long
      Oct 12, 2014 @ 12:09:40

      Hi Lynn,

      Thanks for your kind comments here and elsewhere. 🙂

      Hope you manage to use some of them to good effect!

      Cheers,

      Glen.

  32. Sachin
    Sep 30, 2014 @ 01:11:26

    Its awesome article post ….. i really impressed
    Good work

    • Glen Long
      Oct 12, 2014 @ 12:10:03

      Thanks Sachin!

  33. George
    Sep 30, 2014 @ 02:47:02

    Hi
    Glen,
    An Ultimate and Excellent suggestions. Thanks for the post i found this is useful to me good Job Keep it up

    • Glen Long
      Oct 12, 2014 @ 12:11:22

      Thanks George! 🙂

  34. Fabienne Raphael
    Oct 03, 2014 @ 21:19:28

    Hey Glen,

    Very dynamic post. Straight to the point. Sharp explanations. With great examples. Could not stop reading until the end. And will implement many of these tips. Thank you!

    My big take away from this post is that a blogger has to make his reader feel either sad or happy, enthusiastic or disgusted, in other words the reader needs to experience something while reading the post. Something strong enough that will make him take action.

    • Glen Long
      Oct 12, 2014 @ 12:12:52

      Hi Fabienne,

      Exactly! Strong emotions are key. If your writing doesn’t move people emotionally, chances are it won’t move them to take action either.

      Glad you enjoyed the post and thanks for leaving a comment.

      Cheers,

      Glen.

  35. Brent
    Oct 12, 2014 @ 22:28:28

    Awesome post – Thanks for sharing. I’m going to start implementing some of these strategies in my blog. I think the same methods work exactly the same in spoken language too. These are some great concepts to use in my Podcast show too.

  36. Brandon Patros
    Oct 25, 2014 @ 11:21:42

    I particularly love #5 and how it explains you need to fill your blog with the information and not wait till the end or people will of already fallen asleep by the time they come to anything useful! It relates to consumer psychology and the primacy and recency effect, people remember the first thing and the last thing you say so make them count!

  37. Bill
    Oct 27, 2014 @ 01:13:24

    You nailed it man! Great lessons learned from your post. I’ve read an article regarding contents that serve as a valuable resource and your ideas elaborated that a lot. You have stressed great points in creating a content that doesn’t only provide an important information, but also provide engagement. Two thumbs up!

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