About Sonia Thompson

http://www.soniaethompson.com

Posts by Sonia Thompson:

Content Marketing

7 Ironclad Reasons to Podcast (Even If You Hate the Sound of Your Own Voice)

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7 Ironclad Reasons to Podcast (Even If You Hate the Sound of Your Own Voice)

Look, I get it…

You hate the sound of your own voice. You’re unfamiliar with the tech. And you feel much more comfortable typing than you do talking into a mic.

So you may feel hesitant to start your own podcast. Maybe you even feel intimidated by the prospect.

But you should do it anyway.

Because podcasting can pay major dividends for you, your blog, and your business.

Podcasting has been on a steady increase over the years both in the quantity of shows produced and in the volume of listeners.

It reaches people across genres, languages, and economic status, and if you strategically bake podcasting into your content plan, you can reap its many dividends.

Here are seven ways podcasting can help you boost your blog and business.
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Beginners

10 Tried and True Tactics for Getting Your First Coaching Client

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10 Tried and True Tactics for Getting Your First Coaching Client

You’ve seen their posts on social media…

Bloggers boasting about their multiple six-figure coaching businesses, telling you how much they love their work, their clients, and their lives.

They tell the tales of their premium coaching packages and the waiting list of clients eager to whip out their credit card.

It seems like an awesome gig, and you’d love a coaching business of your own, but these posts frustrate the hell out of you. Because you’re nowhere near where those guys are.

They have built their blogs. They have built their brands. They have built their audiences. All they need to do to get clients is send an email to their thousands of subscribers.

But you? You’re just getting started.

Nobody knows who you are, you barely have an audience and, frankly, you barely have a blog. You’re nowhere near ready to launch into coaching … right?

Wrong. And here’s why …
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Popular/ Writing

The Epic Content Cycle: 10 Steps to 10X Content [Infographic]

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The Epic Content Cycle: 10 Steps to 10X Content [Infographic]

It’s the holy grail of the blogosphere — highly sought after but rarely achieved.

We’re talking, of course, about “epic” content.

Creating it, though, feels like an impossible mission for many bloggers — beyond the reach of all but the most elite writers.

But in reality, you don’t need epic skills to create truly remarkable content, just a reliable process. One you can follow time and time again to create posts that cut through the noise and rescue your readers from pain and frustration.

The following exclusive infographic is your ultimate visual guide to the epic content cycle. It’s a proven blueprint for creating content that’s ten times better than the competition.

So here they are, the 10 steps you must follow to “10X” your next post:
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Content Marketing

How to Accelerate Your Blog’s Growth with a Simple Content Strategy

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How to Accelerate Your Blog’s Growth with a Simple Content Strategy

Be honest for a moment…

When publication day rolls around, do you have a post ready? Or do you frantically scramble at the last minute to figure out what you’re going to write?

When you’re writing guest posts for other blogs, are your topics carefully coordinated and strategic, or scattered and inconsistent?

And what about your efforts to fuel the growth of your blog?

Have you tried several different tactics, such as webinars, Periscoping, and Facebook ads only to see lackluster results?

If so, your blog is suffering from randomness.

Fortunately, there is a cure.
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Writing

Demystifying Epic Content: How to Actually Create It (Not Just Jabber About How Important It Is)

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Demystifying Epic Content: How to Actually Create It (Not Just Jabber About How Important It Is)

You’ve heard it many times before.

The key to getting tons of attention, a boatload of subscribers, and a massive audience of raving fans is to write epic content.

Create content that rocks your readers’ worlds and you’ll live happily ever after.

It’s almost a blogging mantra, but you might just strangle the next person who says it.

Because while everybody tells you how great your content must be, almost nobody tells you how to do it.

Which makes the advice next to useless.

The “how” of epic content stays a secret known only to a few popular bloggers. And they’re keeping it to themselves.

That’s about to change…
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