Go on. Be honest.
Since you first started your blog, you have a love-hate relationship with social media.
You love the idea of your content going viral and bringing thousands of new readers to your blog.
But you hate the fact that this kind of social success is so hard to achieve in practice.
And you pick up a few shares here and there, but little more.
In fact, every time you post your content on Facebook, Twitter or Google+, it feels like tossing a coin into a fountain and making a silent wish.
You secretly hope that this will be the one that catches fire, but deep down you know it probably won’t be.
And you just can’t shake the idea that you might be missing a trick.
But what else can you do? Sharing is down to other people. It’s out of your hands, right?
What you may not realize is that the moment you click publish on a new post, you may already have condemned it to social obscurity.
Unless you come to grips with something called social metadata.