The Shocking Cost of Running a Blog (and How to Create a Realistic Budget)

The Shocking Cost of Running a Blog (and How to Create a Realistic Budget)

Ever wondered how much it really costs to run a successful blog?

Get ready for a shock.

I spend $285 per month to run my website and podcast.

(Cue the collective gasp.)

Of course, whether you need to spend that kind of money depends on your goals.

If you’re running a blog purely for fun, you can get most of what you need for free.

But if you’re trying to make money blogging – or if you’re simply serious about building a popular blog – you can’t do it on freebies alone.

Too many bloggers, though, refuse to invest in their efforts at all – even to buy their own domain name – and then wonder why they can’t grow their following or struggle to get taken seriously.

Others sporadically invest in their blogs, but fail to track what they spend, leaving no financial barometer by which to measure their return on investment.

But whatever your goals as a blogger, you’d be smart to get some clarity around what it’ll cost to achieve them.

So here’s the big question:

How much should you spend, and what should you spend your money on?
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