You’ve finally finished your latest blog post.
It’s practical, actionable, and insightful.
You’ve nailed your headline and picked the perfect featured image.
You’ve pored over every detail, and now it’s ready to publish. In fact, you’re damned proud to click “Publish.”
It’s time to announce your masterpiece to the world — starting with the subscribers on your email list.
But there’s a problem.
According to the data, over three-quarters of your list won’t open your email.
More worrying still, only about 2% will read the content you’ve worked so hard to create.
And these are the people who are supposed to be your most loyal fans…
So how do you get more people to open your emails and click through to your content?
The answer: you have to use the right words.
Because certain words in the English language are dramatically more powerful than others if you want to persuade people to take action — like clicking a link to your latest post.
Let’s reveal exactly what they are.