Note from Jon: Let me introduce this post by saying something shocking: if you want a chance in hell of being noticed online, you need to spend as much time promoting your post as you do writing it. Maybe more. The question is… how? The answer: read this guide from one of the hottest up and comers online right now, Brian Dean.
Ever notice how some blogs seem to arrive out of nowhere?
A few months earlier, you’d never even heard of the blog.
Then suddenly it’s plastered over half the Twitter and Facebook feeds in your niche.
And almost overnight, the person behind the blog is the go-to expert in the field.
Annoying, isn’t it?
After all, your content is just as good as theirs (if not better). You know just as much about your topic as they do (if not more). And you work just as hard (if not harder) promoting your work on social media.
So what’s their secret?
How do they skyrocket their blog’s traffic and subscriber numbers … while you’re still struggling to move the needle?
Is it their content?
(That’s important, but frankly not enough to guarantee success.)
Is it their eye-catching design?
(Good design helps, but it won’t automatically get you to the top.)
Did they just get lucky?
(With 164 million blogs online, they’d have better odds of winning the lottery.)
Believe it or not, most bloggers who make a name for themselves use a strategy that’s as old school as Netscape and 56k modems.
And because it may not initially seem as exciting as a new traffic technique or the latest social media network, most bloggers overlook this time-tested approach, even though it often leads to explosive blog growth.