Some bloggers seem to have all the luck.
They get way more shares than you. They get tons more email subscribers than you. They get much higher search rankings than you.
And it sucks, right?
Because their content is good, but it’s not great.
Certainly it’s not that much better than yours.
So what are they doing differently?
Why is their content so much more successful than yours?
The difference is in the way they promote it.