No doubt you’ve seen them.

The eye-catching posts that promise to reveal the 5, or 10 or even 57 WordPress plugins you absolutely must use on your blog.

You click the headlines and scroll through the posts, your jaw hanging open at the seemingly endless opportunities to transform your blog.

And inevitably, you find yourself installing every single one.

But soon after, you realize that most of these plugins don’t live up to the hype.

In other words, you’ve wasted your time.

Worse still, your site has become noticeably slower. Your newly sluggish dashboard means tasks that used to take a few seconds now take a full minute. And your readers are getting a poor experience too.

It’s a common situation – “shiny object syndrome” is difficult to avoid.

But you must need some plugins installed on your blog, right?

So the question remains:

Which ones do you really need?

And wouldn’t it be great if someone could just tell you exactly what they are?
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As a blogger, you’ll have heard the advice a hundred times before.

Build your email list.

But you haven’t done it – yet.

Of course, you understand why it’s good advice.

When you have a growing list of subscribers who already know, like and trust you, it’s easier to do the following:

• Drive traffic to your latest blog posts.
• Deepen relationships via subscriber-only content and surveys.
• Send targeted offers that help you earn a little money from your blog.

But the practical side of things has you stumped.

Sure, signing up to an email provider like AWeber, MailChimp or Mad Mimi is easy enough, but what happens next?

How do you go from proud owner of a shiny (but empty) new email list, to happy blogger with an active and growing subscriber base?

In other words, how do you actually get people to sign up to your list and make them profitable for your blog.
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